"October Surprise,""bombshell" and "major news" were some of the words used leading up to Donald Trump's so-called announcement Wednesday.
Those words have since been replaced by words like "gimmick,""laughingstock" and "jumping the shark."
That's because Trump's announcement wasn't an announcement at all, but rather a challenge of sorts.
"All he has to do to get $5 million to the charity, or charities, of his choice is get his colleges to immediately give his applications and records and also to release his passport records," Trump said of President Barack Obama. "When he does that, to my satisfaction, if it's complete, this check will be delivered immediately."
Trump took credit for the release of Obama's long-form birth certificate from Hawaii. He also called Obama "the least transparent president in the history of the country."
It is interesting Trump thinks Mitt Romney, whom he has endorsed since ending his other publicity stunt as a "presidential candidate," is more transparent.
Romney is the first Republican presidential candidate since Ronald Reagan to not release at least two years of tax returns. Even his father George released 12 years of returns when he ran for president, though his Democratic opponent Hubert Humphrey released zero.
Even though Romney has not released his full tax returns, the financial summary he released showed he and his wife, Ann, have given 13.45 percent of their adjusted gross incomes to charities from 1990 to 2009.
That number is just as important as the percentage of taxes he pays, which happens to be a nearly identical number. It's disturbing that the Obama Victory Fund only focuses on one of those numbers.
It's also unsettling, however, that Romney has not been clear about which deductions he would cut to pay for his tax plan.
As is the case nearly every election year, both candidates need to be more transparent about what they want to do and how they will do it, rather than focusing on skeletons in their opponent's closets.
Trump is not making matters any better by trying to bribe the president to do anything. He's just proven once again that his ego is larger than his checkbook. If Twitter is any indication, many Americans have found a way to like him even less.
Who knew that was even possible?