"Many times we have national retailers looking at Spencer, but they are not able to come personally for a tour," Bill Campbell, executive director of the chamber, said. "What we wanted to do is capture on video what it would be like to get a personal tour."
The chamber wrote the script and hired F8 Focus to produce the video. They wanted to keep the finished product around two minutes long, and post it to the chamber website.
The video was originally intended to "fill empty buildings," but the chamber expects it will be used for other purposes, such as tourism.
In addition to offering a visual overview of the city, the video addresses Spencer's "pull-factor," the key draws Spencer offers to a national retailer.
"We're 100 miles from the nearest retailer," Campbell said. "That's a plus for recruitment."
Campbell added, "We found that a lot of retailers have interest in quality of life issues. We included that in the video."
The video is designed to give the "personal touch" that many retailers are looking for when deciding where to build next.
The recruitment tool has been live on the chamber website for about a week, and has been shipped to retailers showing interest in the project.
"You can talk to these people all day long about Spencer," Campbell said, "but once they get here and see what we have to offer, they're flabbergasted."