"Yet another tragedy in Clay County."
These words posted on a newly created website www.dontdoclay.com in an effort to create a countywide groundswell against the Clay County Visitor's Bureau "Explore * Stay * Do Clay" slogan.
The unknown persons behind the website also distributed a mass mailing of 12 x 6 inch black postcards with white lettering suggesting the population needs to "prevent a Clay County tragedy" to the county homes.
Apparently whoever it is has a cause and plenty of money to waste, and see the new slogan as a tragedy.
Seriously, a tragedy?
We've had several tragedies in and around Clay County in just the past two weeks. Lives lost to accidents. Those are tragedies. This new slogan, not remotely close to a tragedy. Quite frankly I'm a bit offended by the terminology.
I'm wondering why the person, or persons, with such a deep seeded disagreement over the slogan don't simply come forward, raise their objections face-to-face with the visitor's bureau and offer some suggestions of their own.
I'm not suggesting that would change anything. Obviously, a chunk of money has been invested in the new branding name and slogan, and it's unlikely the visitor's bureau will scrap the work done to this point and begin again.
I have checked the website. No alternative slogans or logos are offered, instead the organizers are asking others for their recommendations. And of course, no direct names linked for contact purposes.
We get it, you don't like the new slogan. You're not alone. On the dontdoclay website, operators reference comments made on the Daily Reporter's website attached to the story announcing the "Do Clay" slogan.
Much like this effort, most of those comments were nothing but complaining. There were one or two entries which offered some alternative suggestions, and some of those were certainly solid ideas; but for the most part, the overall comments were more of the typical moaning and groaning people like to do when they can hide behind fake names.
Could those charged with creating the new logo have done things differently? Perhaps. Maybe holding a contest with some kind of prize for the winning idea? There are lots of very creative people out there who probably could have contributed, and it might have been fun to see community involvement in a project such as this.
An idea for the next such venture.
But this campaign seems like a waste of money. I would encourage those who are spending their money to try and vanquish "Do Clay" to instead do something for Clay yourself. Take this obvious abundance of cash and throw it into community outreach programs like UDMO or the Dream Center, where it can really make a difference for the people of Clay County.
The new slogan and logo will not define the future success of the county. It's the people in the county and what they do which will determine the direction we take. I say move forward, get over the slogan if it bugs you, and find another way to contribute and spend your dollars.