Oh what fun! This was pure excitement. Nothing today can match the ultimate overflowing joy of a trip to Niesner's Five and Dime. Niesner's was located at Spencer's North Mall before it was renamed Gateway North. It was the only mall in Spencer before the 1980's. Neisner's shared the mall with other businesses. Some of them I remember were: Mode O'Day clothing store, a jewelry store, Center Café, Spencer National Bank, Younker's, the Gift Gallery, Iowa Lakes Community College Learning Center, a law office across from the learning center, Safeway (later Chuck's Jack and Jill) grocery store, driver's license station, dry cleaners and Spencer Bowl. I don't remember what business was between Niesner's and Younkers but maybe my readers do.
Niesner's Five and Dime was similar to the dollar stores we have today. The history of the 5 & 10 goes back to Feb 22, 1878 when Woolworths 5 & 10 first opened in Utica, New York.
I remember what a child's paradise Niesner's was. Before the advancement of technology, kids enjoyed toy cars, trucks, dolls, box games, "super" balls, jump ropes, the latest on the market toy and assorted candy. What memories! One that stuck in my sister's mind was when I showed my parents a large stuffed animal I desired. It was bigger than I was at that time ! In my kids mind, I figured I could turn on the kid charm or settle for something else as there was plenty to choose from or.... Neisner's merchandise was entertained in every kids mind. It was like going through the Sears Christmas Catalog only you didn't have to wait for the item to be shipped. Now what happened to that stuffed animal I wanted? It remained on display for another child.